The field marketer, must not only be knowledgeable about the brand but also have a full proof plan of how he/she will create the brand awareness. They must also be proactive and be approachable as they meet the end users. Basically they are the liaison between the manufacturer and end user. Hence hiring the suitable field marketers is crucial.

By definition BTL marketing means below the line marketing. That is marketing the products or services directly to a group of people, or selected customers.

To create a loyal customer base as they are in touch and this always helps in retaining old customers and bringing in more new customers.

How feasible is having extra workers in a company?

How feasible is having extra workers in a company?